Elevating Cinema Entertainment with Interactive Play Screens
Golden Screen Cinemas (GSC), a prominent cinema online and multiplex cinema operator in Malaysia, consistently seeks innovative ways to enhance the movie-going experience for its diverse audience.
The Solution
We created an interactive touch-screen game to enhance the cinema experience. Placed strategically in cinema lobbies, it offered children a range of age-appropriate games to enjoy before or during movies, alleviating parents' concerns about keeping them engaged. This innovative solution redefines cinema as a family-friendly space where children have fun and families bond, enhancing the overall movie-watching experience.
The Results
Happy Families
Parents appreciated the addition of the interactive screen, as it offered a way to keep their children occupied and entertained. This translated into a more relaxed and enjoyable movie-watching experience for families.
Repeat Visits
The interactive screen contributed to making GSC cinemas a go-to destination for family outings, thereby fostering customer loyalty and repeat visits.
Positive Brand Perception
GSC's family-friendly interactive screen earned the cinema chain positive brand associations.
Key services we provided
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Key Solutions We Provided
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People Approach – Our people are individually talented, and collectively functions perfectly as a team, while being guided by seasoned team leads.
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